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Guides That Actually Help
Real business knowledge from 25 years in the trade. Written for people who want to start their own company — not for people who want to buy a course from someone who never had one.
Individual Guides
Pick What You Need
Best Seller
Amazon Affiliate Marketing for Trades
The complete guide to setting up Amazon affiliate links for your trade business. 14 chapters, written from real experience setting up the Built Not Bossed affiliate program — 35+ products, all verified, all compliant.
- ✓ 14-chapter PDF guide (~15 pages)
- ✓ Step-by-step Amazon Associates setup
- ✓ Link format and compliance rules
- ✓ Products page building guide
- ✓ 4-week action plan
Choosing Your Business Structure
Sole prop, LLC, or S-corp — what actually makes sense for tradespeople. Plain English, real numbers, no legal jargon. Includes a decision framework based on income and risk.
- ✓ 10-page PDF guide
- ✓ Pros/cons comparison table
- ✓ S-corp tax savings calculator
- ✓ Decision framework
- ✓ State filing fee reference
Registering Your Company
How to file your LLC with the state without paying someone $300 to do what you can do in 20 minutes. Step-by-step process, naming rules, and registered agent guidance.
- ✓ 10-page PDF guide
- ✓ State-by-state fee reference
- ✓ Name search walkthrough
- ✓ Filing step-by-step
- ✓ Post-filing checklist
Quick Win
Getting Your EIN
Free in 5 minutes. Don't pay someone to do this. The IRS generates your EIN instantly — this guide walks you through it and shows you what to do with it.
- ✓ 5-page PDF guide
- ✓ Step-by-step IRS application
- ✓ What you need before you start
- ✓ What to do after you get it
- ✓ Common mistakes to avoid
Insurance: What You Actually Need
Don't buy what you don't — but don't skip what you do. General liability, workers' comp, disability, auto, and professional liability explained in plain English with real cost estimates.
- ✓ 12-page PDF guide
- ✓ Coverage comparison table
- ✓ Real cost estimates by trade
- ✓ How to get quotes
- ✓ What you don't need (yet)
Setting Up Google Business Profile
How to get found by local customers — free. The single most effective local marketing tool for trades businesses. Set it up in 20 minutes and start showing up on Google Maps.
- ✓ 8-page PDF guide
- ✓ Step-by-step setup
- ✓ Profile optimization guide
- ✓ Review getting strategy
- ✓ Weekly maintenance routine
Domain, Email & Google Workspace
Stop using @gmail for your business. $49/year to look like a real company. Step-by-step guide to buying a domain, setting up professional email, and configuring deliverability.
- ✓ 9-page PDF guide
- ✓ Domain buying walkthrough
- ✓ Google Workspace setup
- ✓ SPF/DKIM/DMARC configuration
- ✓ Email best practices
Quick Win
Opening a Business Bank Account
Separate your money before it costs you. What to bring, which bank, and what it costs. 30 minutes at the bank and you're done.
- ✓ 8-page PDF guide
- ✓ Document checklist
- ✓ Bank comparison table
- ✓ Business credit card guidance
- ✓ Common mistakes to avoid
Save With Bundles
Bundle and Save
The Legal Bundle
Everything you need to legally set up your business — structure, registration, EIN, and insurance. Four guides that take you from "thinking about it" to "fully set up."
- ✓ Choosing Your Business Structure
- ✓ Registering Your Company
- ✓ Getting Your EIN
- ✓ Insurance: What You Actually Need
The Digital Presence Bundle
Get found online and start earning passive income. Google Business Profile, professional email setup, and the complete affiliate marketing guide. Three guides for building your digital footprint.
- ✓ Setting Up Google Business Profile
- ✓ Domain, Email & Google Workspace
- ✓ Amazon Affiliate Marketing for Trades
The Money Bundle
EIN, insurance, and banking — the financial foundation. Three guides that cover the money side of starting up.
- ✓ Getting Your EIN
- ✓ Insurance: What You Actually Need
- ✓ Opening a Business Bank Account
Best Value
The Full Startup Bundle
Everything. All 8 guides plus the templates bundle. From choosing your structure to setting up affiliate income. The complete system for starting a trade business.
- ✓ All 8 guides (01-08)
- ✓ Product tracking spreadsheet template
- ✓ ASIN lookup workflow
- ✓ Link builder template
- ✓ Compliance checklist
- ✓ Products page layout template
Premium
Full Bundle + 30-min Call
Everything in the Full Startup Bundle plus a 30-minute 1-on-1 call. We walk through your specific situation — your business, your setup, your plan. Limited to 10 calls per month.
- ✓ Everything in the Full Startup Bundle
- ✓ 30-minute 1-on-1 call
- ✓ Personalized setup guidance
- ✓ Email follow-up with notes
Free
The Business Starter Checklist
One page. The things you actually need to handle when starting your own company. Free — just drop your email.
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FAQ
Questions
Are these for electricians only?
No. Written from an electrician's perspective, but the process is the same for any trade — plumbing, HVAC, carpentry, general contracting. The business setup doesn't change.
Do these cover my state?
The guides cover the general process that applies everywhere. Filing fees and specific requirements vary by state — each guide includes a reference table for common states and tells you where to find your state's info.
What format are the guides?
PDF. Download immediately after purchase. No shipping, no waiting, no subscription. Buy it once, it's yours.
What if I don't like it?
Stan Store handles refunds. If a guide isn't useful, email and get your money back. No risk.
Can I share these with my friends?
Each purchase is for one person. The free checklist can be shared. The paid guides are licensed to you — don't redistribute. If your friend needs one, send them here.